HVM Hub — WhiteLabel
A hub is infrastructure. It's built to disappear behind the machines it holds together. WhiteLabel wanted the opposite: something you look at.
The film starts with air, the oxygen of the respiratory systems the hub connects to. Droplets drift in the dark, gather, compact, become the body of the machine.
Marble was the client's brief. We took it literally: the same stone for the object and for the set, so the device leaves the ward and enters a room somebody chose.
Connection has no shape of its own. We gave it one — a wave that ripples the marble and widens from the centre. One point, many links.
